CRM Community Collaboration
Share Your CRM Experience, Knowledge and Insight
Certainly the knowledge of groups exceeds the knowledge of individuals and when each individual participant contributes, the group advances and the participants benefit.
We encourage any website visitor with first hand CRM strategy, process or software experience to contribute to this website. While any type of editorial content that provides advice, insight or lessons learned for CRM buyers, users or practitioners is appreciated, some of the more highly valued content types include the following:
- Practical illustrations or recommendations of CRM strategies, business processes and best practices
- Advice and insight related to CRM software evaluations, CRM software negotiations and helpful procurement tips or techniques
- First hand experience in CRM software design, implementation, integration, customization and utilization
- CRM industry trends, market analysis, industry research and supportable forecasts (note that trends and research should reference support sources if possible)
- CRM vendor news and industry merger and acquisition (M&A) activity (note vendor press releases and announcements are generally not considered new worthy)
- Balanced CRM software reviews which illustrate the upsides and downsides to any given application (note that we appreciate candid and unbiased reviews that provide legitimate insight to CRM buyers)
Content should follow reasonable editorial practices and be relevant to the Customer Relationship Management software industry. Upon request, any contributed content which is published may be attributed to the author with or without their contact information.
Please direct any editorial content to chaoli[at]crmsoftware.asia.
Thank you in advance for your consideration.
Now that the principals of Customer Relationship Management have become universally accepted,, the more forward thinking CRM practitioners and pundits have introduced the next era of CRM referred to as CRM 2.0.
There is not a single agreed upon definition or clear consensus which defines CRM 2.0, however, a generally accepted view states that CRM 2.0 has evolved from the origins of social media,, Web 2.0 and Enterprise 2.0 and further advances relationship value and collaboration with prospects and customers through the use of culture, technology and information software tools which collectively generate value for all parties and grow mutual relationships. CRM 2.0 has clearly advanced the CRM focus from a business to business (BTB) relationship to finally recognize and include the business to consumer (BTC) relationship.